Top 10 Metaverse Influencers to Follow on Social Media in 2022


Like cryptocurrencies, blockchain, and artificial intelligence, metaverse also has influencers who create the demand for a product

With every changing day, the metaverse is developing rapidly in our daily lives. The metaverse market is worth over US$45 billion, and by 2024, it is expected to hit US$800 billion. From tech giants like Facebook (now known as Meta) to iconic luxury fashion labels such as Gucci, Prada, Balenciaga and Burberry are increasing their footprint in the metaverse to establish their dominance. Like cryptocurrencies, blockchain, and artificial intelligence, metaverse also has influencers who create the demand for a product or service by sharing positive news about them with their followers on social media accounts, consequently increasing the product’s reach. There are hundreds of them around the world, with followers ranging from a few thousand to millions on social media platforms such as Instagram, YouTube, TikTok, Snapchat, Twitter, and Facebook. This article features the top 10 metaverse influencers to follow on social media in 2022.


Lu do Magalu

In 2020, Lu do Magalu was the most followed virtual influencer. Currently, she is also the virtual human with the most visibility in the world, making it easy to understand why she would top this list.

She boasts more than 14 million followers on Facebook, close to 5 million followers on Instagram, more than 2 million YouTube subscribers, and over 1 million followers on Twitter and TikTok respectively. Though, her fame and reach are mostly limited to Brazil from where she originates.


Lil Miquela

The most famous of all virtual influencers is Lil Miquela, who made her debut on Instagram in April 2016 and has millions of followers today. Miquela is presented as a 19-year-old girl, who would never age, maybe because she’s digital. TIME magazine named her among the 25 Most Influential People on the Internet in 2018.

Lil Miquela is a creation of a Los Angeles-based start-up Brud, about whom not much is known. Brud is also behind the creation of Miquela’s friends — Blawko and Bermuda, both of whom are also virtual avatars. Lil Miquela is one of the metaverse influencers to follow on social media in 2022.


Changpeng Zhao

This influencer needs no introduction as those who are familiar with the crypto industry know about this CEO and founder of Binance. Apart from that, Zhao is also among the most popular metaverse influencers. He often shares insights about investing in NFTs, crypto-wallets, crypto metaverse tokens, and the metaverse.



GaryVee has become a renowned name when it comes to YouTube influencers and is at the forefront of all things metaverse and NFTs. Gary has constantly been educating millions of his followers on Twitter and YouTube about topics like metaverse, Web3, and NFTs. Not too long ago, he and Mark Zuckerberg even discussed how Web3 and metaverse are going to change the world. Therefore, if you wish to learn about NFTs, metaverse, Web3, and more such topics, Gary is your guy.


Anthony Pompliano

A Pomp Investments investor, Anthony Pompliano is among the most popular influencers on Twitter. He has made investments in over 100 businesses in their early stages. Pompliano often shares his thoughts on business and investments in developing technologies like the metaverse. Anthony Pompliano is one of the metaverse influencers to follow on social media in 2022.


JRNY Crypto

When it comes to altcoins, FinTech, blockchain, and the metaverse, JRNY Crypto is a YouTube channel that many people keep a weather eye on. Here are some interesting facts about JRNY Crypto. Tony JRNY is a famous name among YouTube influencers, and he regularly posts videos and tweets about all things metaverse. Apart from that, JRNY Crypto also covers crypto, altcoins, and NFT trading, while offering the latest updates from the industry.



Shudu is another famous virtual influencer. She was created as part of the #BalmainArmy of virtual models by Balmain creative director Olivier Rousteing and designed by British photographer Cameron-James Wilson.

Shudu, who is from South Africa, made her debut in 2017. Known for promoting brands, she shot to fame when Rihanna’s Fenty Beauty posted her photo on their Instagram account mistaking her for a real person trying out a Fenty product.


Brett Malinowsky

Brett is a prominent figure in the NFT space. Apart from that, this influencer often shares his views on crypto and metaverse projects to invest in. Brett has a huge following of more than a hundred thousand people on YouTube as well as Twitter. He is also the director of a popular NFT project.


Anna Cattish

Anna Cattish is a Russian animator and illustrator. She is part of the honkfu visual label that creates specialty animation and character-based imagery. It initially began as a collective of artists more than 10 years ago but has grown into a boutique studio and label. Three years after the label started, Anna Cattish made her first appearance. Nine years later and she has gained close to 500,000 followers on Instagram. Her work is cute, yet edgy with a touch of attitude.



Giancarlo posts rich content across social media platforms like YouTube and Twitter and educates people about topics like NFTs, Web3, crypto, and the metaverse. He is a popular choice for those starting their crypto journey because of his explainer, tutorial, and analysis videos. Therefore, you should follow Giancarlo buys tokens on YouTube and Twitter to stay on top of your metaverse game.


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